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                商务英文写作技巧 - 备忘录写作语气
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                Tone in Memo Writing


                Introduction


                CHOOSE YOUR WORDS AND PHRASES to fit your reader(s) and the occasion, exactly as you would if you were giving a speech. In that way you let people know you're talking to them, not just to anyone.


                What specifically is tone? It's your style of speaking, the mood, level of formality or informality you use in communicating. The tone you use with the president of your company might not work as well with your closest colleague. Tone is just as important in writing as it is in speaking. Keep your tone positive and warm, to present both you and your topic most favourably.


                Tone is also the attitude you take towards your topic. Look at the two memos that follow. Pay attention to how the writer (the same person wrote both) has changed the tone to suit the readership.








                Subject: Corporate Advertising


                We have had occasions to use the corporate advertising group for reprinting of several pieces of promotional literature recently. As you can see from the attached analyses, in each case there has been a substantial penalty to Concepts, Inc. for having materials printed in-house.


                In the case of the distributor products catalogue, the half we are charged is competitive with commercial rates, but the total cost to Concepts, Inc. including what was picked up in Lee's budget was substantially higher. We have already committed to the corporate advertising group to have several other pieces printed and will, of course, honour those commitments; however, unless you have strong feelings to the contrary, we will plan to do future printing locally. We will get quotes from the corporate group periodically to ensure that the economics have not changed.









                Subject: Sales Conference


                The Sales Conference will be a useful time to get a feel for our business from the people in the field. I've attached an agenda for your information.


                I've asked Kathy, my assistant, to check your schedules, as well as Cue's, to see if we can hold our Board of Directors meeting on the 8th before the conference dinner. Let's discuss details when I return to the office 8 May.


                The second memo has a more informal tone. The writer uses personal pronouns, contractions (I've, Lets..
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