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Replying to Enquiries
It is very important to make a good impression when responding to enquiries from potential customers. Of course, the best impression will be made by providing the materials or information that the perspective client has asked for. This positive impression will be improved by a well written response.
Remember to place your or your company's address at the top of the letter (or use your company's letterhead) followed by the address of the company you are writing to. The date can either be placed double spaced down or to the right. You can also include a reference number for correspondence.
Important Language to Remember
| The Start: | Dear Mr. Ms. Mrs. Miss (VERY IMPORTANT use Ms. For women unless asked to use Mrs or Miss) |
| Thanking the Potential Customer for His/Her Interest: | Thank you for your letter of ...enquiring / asking for information about ... We would like to thank you for your letter of ... enquiring / asking for information about ... |
| Providing Requested Materials: | We are pleased to enclose ... Enclosed you will find ... We enclose ... |
| Providing Additional Information: | We would also like to inform you ... Regarding your question about ... In answer to your question/enquiry about ... |
| Closing a Letter Hoping for Future Business: | We look forward to ... hearing from you / receiving your order / welcoming you as our client/customer. |
| The Close: | Yours sincerely (remember use 'Yours faithfully' when you don't know the name of the person you are writing to and 'Yours sincerely' whenyou do). |
Sample Letter
Dear Mr Chan 2001 Catalogue Thank you for your enquiry of 12 September asking for the latest edition of our catalogue. |